In 2016, LinkedIn developed its Modern Recruiter Guide: The Candidate Journey on LinkedIn. This guide covers how recruiters can build and nurture relationships with talent. It explains in several steps how LinkedIn can support talent becoming engaged hires. LinkedIn asked us to develop a full funnel campaign with The Modern Recruiter Guide as a starting point.
The campaign kicked of with an infographic that focuses on pro-actively building candidate relationships. It explains the benefits of those relationships in the different stages of the candidate journey.
We activated the infographic and placed it on the landing page. There, it led to the Modern Recruiter Guide.
The campaign not only presented the content of the Modern Recruiter Guide, but had an additional, more actionable layer. A tipsheet elaborates on the steps in the candidate journey by turning them into practical tips & tricks. LinkedIn’s Solutions play a prominent role in this tipsheet as well.
All steps, including the tips & tricks, were presented through a webinar. The follow up - focusing on contact requests - closed the campaign.
