Meijer & Walters

Getty Images

Lead generation: Translating trends for corporate use

‘Trends Translated’ is a full-funnel campaign to connect visual trends to corporate train. It’s a great way to make to make the awareness campaign ‘Creative in Focus’ relevant to Getty’s corporate audiences’ daily work.

Insight

Creative in Focus is Getty's annual brand campaign. It highlights next year's projected trends. While the key trends are terribly interesting for creatively minded people, they're not always very actionable for a corporate audience.

Idea

Let’s connect the visual trends to corporate trends to demonstrate their relevance to the daily work of our audience. We'll do so trough a 'Trends Translated' Playbook, Slideshare, Webinar and Light boxes with insights and tips.

Deliverables

Next to the Playbook, Slideshare, Webinar and Light boxes, the full-funnel campaign consisted of emails (general promo, webinar, thanks for registering); social ads; sets of images & copy for social channels; website pages (landing, download and registration).