Meijer & Walters

Content marketing: Boost your Business EMEA

As a follow-up to the earlier ‘Boost Your Profile’ campaign, LinkedIn’s EMEA team asked us to develop a campaign that educates SMBs on using LinkedIn’s tools and services to grow their business.

Objective

Help SMBs understand the business benefits of working with LinkedIn across the 4 key services: Hiring, Marketing, Selling and Learning.

Approach

We developed a creative strategy including 4 key content pieces to provide practical and insightful tips on using free (and paid) tools within LinkedIn's network.

Results

This 360 campaign was launched at the end of 2016 and since then has proven to be a success. It is currently extended for 6 months for retargeting purposes.